This course provides a comprehensive, practical examination of Regulation Best Interest (Reg BI) — the SEC's foundational standard of conduct governing broker-dealers and their associated persons when making recommendations to retail customers. Since its compliance date in June 2020, Reg BI has remained a top FINRA examination priority, with persistent deficiencies identified across all four of its core obligations: Care, Disclosure, Conflict of Interest, and Compliance.
Developed in alignment with the SEC's Regulation Best Interest release, FINRA's 2026 Annual Regulatory Oversight Report (Reg BI and Form CRS section), SEC Staff Bulletins on Care Obligations and Conflicts of Interest, and related guidance, this course equips registered representatives, investment adviser representatives (IARs), and compliance professionals with the knowledge to understand what Reg BI requires, how FINRA and the SEC evaluate compliance, and how to apply the standard correctly in daily practice.
This course is distinct from the separately available course Suitability, Reg BI & AI-Based Recommendations, which addresses how AI-generated recommendations interact with these standards. This course focuses on the Reg BI framework comprehensively as a standalone subject, without an AI focus.