In this continuing education session, learners will review 2 Nerd’s Eye View blog articles: When Clients Won't Sell: What Actually Helps Clients Let Go (Of The Endowment Effect), and Working With 'Misengaged Couples': Ways To Engage Both Parties In Planning Conversations. In the first article, Dr. Meghaan Lurtz, a Professor of Practice at Kansas State University and a leading expert on the psychology of financial planning, examines why clients so often resist selling assets that a sound financial plan indicates they should sell. She explains the endowment effect, the well-documented tendency to value something more highly simply because one owns it, and distinguishes its three underlying drivers: loss aversion, ownership identity, and reference-price anchoring, illustrating how these mechanisms surface in common advisory situations, including family homes priced above market, concentrated stock positions entangled with professional identity, and inherited portfolios that carry emotional weight. She also explains why naming a client's bias tends to backfire, and instead presents five research-backed conversational tools, from future-self framing and the new money test to mementos, collaborative anchoring, and the empathy pivot. In the second article, Sydney Squires, Senior Financial Planning Nerd at Kitces.com, explores why one partner in a client couple often appears less interested in the planning relationship and how advicers can respond. Squires argues that the common "disengaged spouse" label can misframe the issue, since apparent withdrawal often reflects role specialization within the household or a mismatch in communication styles. Drawing on the conflict style framework presented by Sarah Asbedos and Emily Purdon in the Journal of Financial Planning, which maps individuals by assertiveness and cooperativeness, she describes how Avoiding, Accommodating, Competing, Collaborating, and Compromising styles can surface in meetings. The article also highlights the long-term risks of building a relationship with only one partner, and offers practical tactics that include setting participation expectations early, using intake assessments, asking open-ended goal questions, inviting quieter partners to speak first, using reflective listening with more assertive partners, and helping collaborative couples revisit past decisions without falling prey to the sunk cost fallacy. Together, the articles help advicers recognize the emotional and relational dynamics that can stall planning decisions, and apply practical conversational tools that move clients, and both partners in a couple, toward more grounded and collaborative choices.