Performance Advertising Under the SEC Marketing Rule: Regulatory Requirements, Compliance Controls, and Examination Pitfalls
This two-hour course provides investment adviser representatives with a practical understanding of SEC Rule 206(4)-1 as it applies to advertising and investment performance. Participants will examine the definition of an advertisement, the general prohibitions applicable to all advertising, and the specific requirements governing gross, net, hypothetical, related, extracted, and predecessor performance. The course will also review pertinent SEC Risk Alerts, Frequently Asked Questions, and common examination findings involving performance advertising. In addition, attendees will learn how investment advisory firms and investment adviser representatives can implement effective review, approval, documentation, and recordkeeping procedures designed to reduce regulatory risk and support compliance with the Marketing Rule.