Every year, high school students endure the arduous process of applying to colleges, hoping to receive the illustrious acceptance letter. As parents walk through the ups and downs of this process with their students, another challenge may loom in the background: how to pay for college once their children get in. With the cost of college continuing to rise, the issue of how to pay for college has become increasingly concerning, especially for affluent families that are often ineligible for need-based aid. In this webinar, Joe Messinger, CFP', discusses how financial planners can help facilitate better conversations between parents and their students about paying for college, touching on topics such as school selection, important applications and formulas, and methods for lowering the cost of college. He further delves into specific strategies to maximize clients' resources to pay for college through a combination of tuition discounts, tax optimization opportunities, lending strategies, and scholarships.