This course examines the professional ethics of prospecting for customers. This includes communicating with clients and prospects who are experiencing cognitive disabilities. The course begins by broadly discussing the ethical obligations an IAR has to their clients including presenting a balanced view of products and services, client confidentiality, disclosure, and avoidance of conflicts of interest, skilled performance of their services, full disclosure of material information, andthe additional obligations necessitated by their fiduciary duty. The course continues to outline the duties an IAR has to their employer, such as careful solicitation, full disclosure, and proper accounting of funds. Unethical and prohibited activities are highlighted, including churning, incomplete disclosure, and misrepresentation; concluding with suggestions for avoiding the most common misleading terms. Ethical considerations regarding recommendations to replace products and services are analyzed. Next, the course focuses on ethical concerns surrounding serving clients and prospects experiencing cognitive impairments. Topics include gathering information, making recommendations, and implementing strategies. CONTINUED ON LAST PAGE