This session uses a dual-income couple whose net worth is concentrated in one spouse's public company equity compensation to explore how advisors sequence a divestment plan around behavioral resistance rather than tax mechanics alone. Early-career advisors typically default to blanket diversification advice or reach for hedging strategies that turn out to be legally unavailable to a still-employed executive, missing that the real question is which shares to release first rather than how much to sell overall. Participants will sketch their own approach to prioritizing among several types of equity compensation, evaluate that approach against the case evidence, and rehearse the client conversations where a plan has to be calibrated for what the client will actually accept rather than what is technically optimal. By the end, participants should be able to rank a concentrated stock position by leverage and defend a recommendation that trades some optimal result from a technical perspective for actual client buy-in.
This session uses the retirement of a high-asset couple in their late 50s as the vehicle to explore tax planning opportunities that are uniquely available in early retirement and almost universally overlooked, specifically the 0% long-term capital gains rate, the ACA Premium Tax Credit, and non-conventional account distribution sequencing. The purpose is to surface two blind spots that early-career advisors commonly carry into this type of case: framing retirement income as a portfolio yield problem rather than a 1040 management problem, and defaulting to Roth conversions as the obvious pre-RMD move without recognizing when that default closes off strategies that save more tax with greater certainty. Beyond the technical content, participants will practice two behavioral experiences that rarely get rehearsal time — reframing a client's presenting concern without dismissing it and holding a sound recommendation under pressure when a client keeps returning to something they want that the numbers don't support. Participants should leave with a sharper eye for early retirement tax windows, a clearer instinct for when a conventional planning default needs to be questioned, and enough practice with the client communication moments that they're not encountering them for the first time when it counts.
This session uses a high-earning couple in their early 40s with nearly their entire net worth concentrated in a C-Corp startup position to explore the planning decisions that arise when a major liquidity event is imminent, and the impact of taxes are at a magnitude in the millions. Early-career advisors typically see a concentrated stock situation and default their recommendations to a sell-or-hold paradigm; they tend to miss both the qualifying criteria that could eliminate the tax entirely and the strategies that, when structured correctly, can multiply that elimination across the whole family. Participants will sketch their own recommendations, compare them against the expert path, and rehearse the client conversation in a small-group role-play. By the end, participants should be able to identify the QSBS fact pattern in a real client situation, articulate the stack-and-pack strategy to a skeptical client, and hold the hedging-versus-concentration frame under client pressure.
This session uses a financially disciplined couple entering retirement with a sizable but concentrated Traditional IRA balance and a decade-long gap before Social Security begins to explore how proactive tax-bracket management across that gap can reshape a client's entire lifetime tax bill. Early-career advisors typically treat these gap years as a quiet, naturally low-tax period to coast through, and when they do reach for strategies like Roth conversions or capital gains harvesting, they tend to apply them in small, half-hearted doses rather than committing to a real bracket-fill target, which at times can do more harm than good given how tax thresholds actually work. Participants will navigate withdrawal and conversion sequencing recommendations, evaluate them against the mechanics of the relevant tax thresholds, and rehearse the client conversation in which a large, uncomfortable tax bill must be reframed as a rational long-term trade-off. By the end, participants should be able to identify a client's pre-Social-Security tax window and build a conviction-based plan to fully take advantage of the opportunities within that window.
Women are not a niche market anymore.
They are the market.
And yet most financial advisors are still communicating with women the same way the industry has for decades — through performance, credentials, jargon, and transactional conversations that were largely designed for men.
The problem is... women don't build trust that way.
In this keynote, entrepreneur and author Julia Sewell brings advisors into a much more honest conversation about how women actually make decisions, build loyalty, choose advisors, and refer business.
Drawing from her work with female entrepreneurs, mothers, high-achieving women, and the insights behind her book The Self-Made Mom, Julia helps advisors understand what women are truly looking for in a financial relationship — and why so many women leave financial conversations feeling overwhelmed, dismissed, intimidated, or simply unseen.
This session is not about "pink marketing."
It's not about softening your message.
And it's definitely not about treating women like they're less financially capable.
It's about understanding that women often buy differently, communicate differently, process risk differently, and define security differently than men do.
And the advisors who understand that are going to win in the next decade.
The lynchpin of the securities industry is the customer, and they must be considered above all else. If registered representative are to maintain high standards of ethical behavior, they must know and understand both the customer’s many facets, as well as the security they are recommending. FINRA has set up two “sister” rules that ensure fair dealing with the customer: 2090 (Know Your Customer) and 2111 (Suitability). This course examines certain facts essential to knowing the customer and making suitable recommendations.
This course discusses the key aspects of the FINRA Know Your Customer rule. The course contrasts Know Your Customer requirements with variable annuity suitability requirements. Additionally, this course reviews the features of a variable annuity and supervisory responsibilities in regards to variable annuities.
When the SEC takes action, it sends a clear message to the industry. Each enforcement case provides a real-world lesson in what effective compliance looks like and what happens when it falls short. This course walks you through case studies where firms failed to meet expectations, from undisclosed revenue-sharing arrangements to inadequate wrap fee monitoring. You will explore what went wrong, how it violated SEC rules, and what should have been done differently. The course also provides a practical explanation of key SEC rules, including fiduciary duty, Form ADV requirements, and the Marketing Rule, along with tools to help you recognize red flags and avoid common compliance mistakes. By learning from real enforcement outcomes, you will be better prepared to protect clients, support your firm, and strengthen your professional judgment.