This interactive course explores the psychological, emotional, and behavioral factors that affect whether clients implement financial advice. Drawing from Self-Determination Theory, the Stages of Change model, and adult learning principles, the course equips financial professionals with practical tools to foster motivation, reduce resistance, and promote follow-through. Participants will learn how to structure discovery conversations, respond to client ambivalence, and communicate in ways that enhance autonomy and internal buy-in. Through live discussion, role play, and real-world case work, advisors will build confidence in applying behavioral insight to the planning process.
In this continuing education session, learners will review 2 Nerd’s Eye View blog articles: Why Taxable Custodial Accounts Are Better Than OBBBA “Trump Accounts” For Kids’ Savings and Reducing ACA Health Insurance Premiums After The Expiration Of The ‘Enhanced’ Premium Tax Credit.
In the first article, Ben Henry- Moreland, CFP®, evaluates the implications of the One Big Beautiful Bill Act (OBBBA) provision that created Trump Accounts – new retirementstyle accounts for children under age 18—and contrasts them with traditional taxable custodial accounts. The article explains Trump Account rules, contribution limits, tax treatments, and how issues like Required Minimum Distributions (RMDs), Roth conversions, and the “kiddie tax” impact longterm savings outcomes. It emphasizes the relative flexibility and potential tax benefits of custodial accounts compared to Trump Accounts, and highlights planning considerations when advising families on savings vehicles for minor children.
In the second article, Ben Henry-Moreland also explores how the expiration of the enhanced Premium Tax Credit (PTC) at the end of 2025 affects health insurance premiums for clients purchasing coverage through Affordable Care Act Marketplace plans. It outlines how the PTC works and the impact of reverting to pre 2021 subsidy rules, including changes to income thresholds, household eligibility, and resulting premium increases. The article then provides practical planning strategies – such as managing modified adjusted gross income (MAGI) through retirement contributions, HSA/FSA contributions, timing of income, and other techniques – to help clients preserve PTC eligibility or minimize the financial burden of higher premiums in 2026 and beyond.