Ever go through the process of reviewing a client’s risk tolerance questionnaire, only to find that their responses do not match their behavior during a financial crisis? If so, you are not alone. Most advisors have stories of just this scenario, with the results ranging from a good opportunity for client connection or education to disastrous impacts on a client’s portfolio or on the advisor-client relationship.
In this webinar, Dr. Meghaan Lurtz shares research-based findings on how financial advisors can reframe conversations about risk to foster deeper client understanding and risk alignment. She challenges the limitations of traditional risk tolerance questionnaires, advocating for a more human-centered, behaviorally informed approach that recognizes risk as contextual, emotional, and multidimensional. Using the seven dimensions of risk, she illustrates how planners can have richer, more empathetic discussions about risk, moving the conversation from a perfunctory assessment to an exercise that builds client trust, emotional safety, and decision-making.