This course addresses how generative artificial intelligence (GenAI) technologies are reshaping the financial services industry — and what registered representatives, investment adviser representatives, CFP® professionals, and other industry professionals need to know to operate compliantly, ethically, and competently in this rapidly evolving landscape.
Developed in alignment with FINRA's published guidance on GenAI: Continuing and Emerging Trends, this course examines the mechanics of large language models, emerging regulatory frameworks, practical applications in wealth management and advisory services, and the compliance and supervisory obligations that firms must address as they adopt AI-powered tools. The course also addresses the fiduciary, ethical, and client relationship dimensions of GenAI adoption that are central to the CFP® professional's practice.