In this continuing education session, learners will review 2 Nerd’s Eye View blog articles: Closing The Implementation Gap: A Formula For Exploration Meetings That Lead To Better Client Follow-Through and How To Better Help Business Owner Clients Depending On The Stage Of Their Business Journey.
In the first article, Scott Frank explains why clients may fail to implement financial planning recommendations even when they understand and agree with them, arguing that traditional planning often engages the conscious “Rider” while overlooking the unconscious, emotion-driven “Elephant.” He then presents the Exploration phase of George Kinder’s EVOKE framework as a way for advisors to create safety, curiosity, and space for clients to uncover deeper motivations, resulting in plans that feel personally meaningful and are more likely to inspire follow-through.
In the second article, Michael Kitces presents a four-stage framework for understanding how business owners’ needs evolve from establishing financial stability to building scalable enterprises and ultimately pursuing significance, legacy, and impact.