Reducing Client Stress During Election Season Using Communication Tailored To Their Personality Type
Election season can represent a stressful time for many clients, leading to an uptick in emotional responses, such as anger, anxiousness, or worry. Advisors know that clients bring their whole selves to their engagements, and advisors often must address these feelings to help clients progress with their financial goals and objectives productively. Barbara Kay explains how advisors can quickly assess their client's personality types and then provides guidance on how advisors can adapt their approach to connect with and calm clients based on their unique needs. Throughout her presentation, Barbara explains the scenarios that may cause clients stress and why and provides some context around how stress can present itself depending on the client's personality type. Barbara concludes with advice on how financial advisors can use financial counseling techniques to effectively communicate with clients during times of high emotion and address client biases.